How Much Is a Survey Panel Point Worth?

by LapisLee on May 3, 2010

Here is a short guide to the point values of various survey sites that I like. While most people prefer survey sites that give you a dollar value for their surveys, such as Surveyhead, Valued Opinions, Pinecone Research, Survey Savvy, Socratic Forum, Consumer Research (Gongos), Mindfield Online, ACOP, Netverdix, Clear Voice, Brand Institute and others, the sad reality is that many survey sites are now moving towards a points system.

The most recent example of this would be SurveySpot; however, SurveySpot employs a straightforward exchange rate of one point equals one penny and many others have much more inflated point values, as the table below illustrates. MySurvey and HCD also value points at one cent each. Other point systems that are easy for me to remember include; Global Test Market, where points equal 5 cents each, and Opinion Outpost, where points equal 10 cents each.

The least valuable points of all belong to Toluna and their new system that values points at $0.000333 cents each (about 1/30 of a cent!) which many people dislike. The most important thing to remember is that not all points are created equal. Make certain you know precisely how much a survey is worth in dollar terms before you waste an entire afternoon discussing why you love your wireless phone company so much for 900 points on Toluna (30 cents) or 125 points on MyView (9 cents).

Buzz Sponge 4000

View the Original article